Legal
Privacy Policy
Last updated: 1 September 2026
Vida Experts, a trading name of Ballestra Advice LTD (registered in England and Wales, company number 13629368), respects your privacy and is committed to protecting your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
1. What data we collect
Data you provide directly: name, contact details (phone, email, WhatsApp), answers to our qualification questionnaire about your family and financial circumstances, and information provided during the preparation of your will.
Data collected automatically: IP address, device/browser type, pages visited, through cookies and similar technologies (including the Meta Pixel, used to measure the effectiveness of our advertising on Facebook and Instagram).
2. How we use your data
- To provide the will-writing service you have requested.
- To contact you regarding your enquiry (including via WhatsApp).
- To improve our services and communications.
- To comply with legal obligations applicable to will writers in the United Kingdom.
3. Legal basis
We process your data on the basis of your consent (e.g. marketing cookies), the performance of a contract/provision of a service (e.g. preparing your will), and our legitimate interest in communicating with you and improving our services.
4. Sharing your data
We do not sell your data. We may share data with service providers who help us operate (e.g. Meta/Facebook for advertising purposes, subject to your cookie consent; website hosting and management tools). These third parties are contractually required to protect your data.
5. Cookies
We use cookies essential to the operation of the site, as well as marketing cookies (Meta Pixel), the latter only with your consent, given through the cookie notice displayed on the site.
6. How long we keep your data
We retain your data for as long as necessary to provide the service and comply with legal and regulatory obligations applicable to the will-writing sector in the United Kingdom, after which it is deleted or anonymised.
7. Your rights
Under the UK GDPR, you have the right to access, correct, delete, or restrict the use of your data, as well as the right to data portability and the right to withdraw consent at any time. To exercise these rights, contact us at support@vidaexperts.com.
8. Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) - ico.org.uk.
9. Contact
For questions about this policy or your personal data, contact us at support@vidaexperts.com or via WhatsApp on the site.